Success Stories – Urban Canvas Marketing

PAID ADVERTISINGCROANALYTICS

Design subscription

$488K monthly subscription revenue3.7x paid acquisition ROAS

Task

Duck.Design needed the full SaaS acquisition system fixed at once: account structure, offer positioning, landing page conversion and revenue attribution. Spend was being optimised against form fills rather than subscription revenue.

What we did

Rebuilt Google and Meta accounts around ICP, use case and funnel stage.
Repositioned generic design services into a design subscription for teams.
Fixed analytics from GA4 and GTM through to CRM, calls and subscription revenue.

PAID SOCIALSMMPR

Crypto exchange

$20M deposits attracted1.5M–3M PR views

Task

A leading crypto exchange needed to boost app installs and user retention among both beginners and experienced traders. The challenge was to cut through the noise and address security concerns in a skeptical market.

What we did

Launched paid social ads (Facebook, Instagram, Messenger) with tailored messaging.
Rebuilt and managed Discord community with gamification and regional chats.
Executed a PR campaign focused on security and trust (13 publications, 1.5–3M reach).

PAID SOCIALMESSENGER

Commercial real estate services

30K new potential investors120K unique website visits

Task

A global leader in commercial real estate needed to refresh its lead generation strategy after two years of audience fatigue. The challenge was to expand the audience and simplify communication channels.

What we did

Shifted from business jargon to simpler, more accessible messaging.
Used Facebook for traffic and Instagram for lead forms.
Introduced WhatsApp as a communication channel, boosting interactions by 20%.

PAID SOCIALANALYTICS

FMCG brand (Nestlé Cini Minis)

7x activity growth15M+ unique audience reached

Task

A global FMCG brand needed to significantly increase audience engagement for its youth-oriented product, targeting a 7x growth in engagement rate (ER) and reaching 15M+ unique users.

What we did

Conducted a comprehensive performance analysis and adopted a data-driven, iterative testing approach.
Identified teenagers (13–17) as the primary driver of activity.
Used polls as a key engagement tool, achieving up to 5% ER in the first month.

PAID SOCIALGOOGLE ADS

Smartphone manufacturer

1.5M unique users reached10K leads at $15 CPA

Task

A global smartphone manufacturer needed to promote a “buy one, get one” weekly promotion through local marketplaces, drive sales, and generate website traffic for future product releases.

What we did

Ran Google Search and Display campaigns targeting high-intent keywords.
Launched targeted social media ads on Facebook and Instagram.
Used retargeting via Google Display Ads.

PRCONTENT

Crypto brand launching casino

15+ media featuresHigh social engagement

Task

A major crypto brand needed to generate buzz and establish credibility for its new online casino project, securing high-quality media coverage to build trust.

What we did

Developed a PR strategy focused on security, transparency, and crypto innovation.
Crafted and distributed press releases and articles to a wide range of media outlets.
Ensured consistent messaging across all communications.

EMAILCONTENTSTRATEGY

Biopharmaceutical company

+$900K sales growth+100 MQLs

Task

A biopharmaceutical company needed to reverse a sales decline and rejuvenate its global market presence, moving from a clinical focus to a stronger marketing and sales alignment.

What we did

Conducted in-depth customer and competitive research.
Shifted from product-focused to solution-focused messaging.
Developed targeted email campaigns for specific oncology segments.

PAID ADSANALYTICS

Healthcare access organization

898K+ Twitter impressions27.3K Meta clicks

Task

A global healthcare access organization needed to elevate its digital presence and fundraising capabilities for a crowdfunding campaign, while navigating ad account restrictions.

What we did

Resolved compliance issues with the Meta ads account and set up GA4 and GTM.
Launched targeted Twitter campaigns and Meta campaigns.
Used dynamic creative optimization and geotargeted campaigns.

PAID ADSSEOSTRATEGY

Fintech loan platform

250K+ new web visitors$43 CAC 24% lead-to-customer rate

Task

A fintech loan platform needed to break into a competitive market from scratch, building brand awareness, generating leads, and acquiring customers efficiently.

What we did

Executed a 160h/month subscription model with a full team.
Ran competitor analysis, website redesign, social ads, SEO and Google Ads.
Optimized for lead generation and customer acquisition.

INFLUENCER MARKETING

Sportsbook & online casino

$60 cost per FTD (from $150)50K+ first-time deposits

Task

A bookmaker needed to scale player acquisition across multiple European and Asian markets. The goal was predictable FTD volume without risking account bans.

What we did

Built a long-term streamer management system across 15+ GEOs.
Tested and scaled high-performing influencer formats.
Developed compliant content strategies for each platform.

INFLUENCERB2B SAAS

AI-powered trading bot platform

92,257 total reach1.95% ER vs 1.2% market average

Task

A B2B SaaS product with a long sales cycle needed to build awareness and trust through authentic influencer content. The client required a multi-format campaign with clear ROI metrics and the ability to repurpose content for retargeting.

What we did

Managed a multi-channel influencer campaign (X, YouTube, live demos) with strict content QA
Tracked user behavior (session duration, events) using UTM tags and Google Analytics
Secured rights to reuse influencer content in paid ads at no extra cost

PRB2B TECH

European AI inference platform

9+ top-tier B2B publications2.57M total reach

Task

A European AI inference provider needed to build authority and generate awareness within the AI developer community. The goal was to position the platform as a sustainable, secure, and open alternative to US-based solutions.

What we did

Developed a clear brand messaging framework and secured 9+ top-tier B2B publications (TechTimes, FintechNews, BusinessCloud, 01net, TechBullion)
Placed permanent articles with do-follow links in London Loves Business and other key outlets
Tailored content for each publication (announcements, thought leadership, educational pieces)

GROWTHWEB3AI

Blockchain analytics platform

AI-driven growth campaignActionable blockchain insights

Task

A blockchain analytics platform needed to increase user adoption and establish itself as a go-to tool for both beginners and experts in the Web3 ecosystem.

What we did

Developed a growth strategy integrating SEO, digital design, influencer marketing, and social media
Positioned the platform as a tool for actionable insights from complex blockchain data

GROWTHB2BAI

AI-powered waste management platform

Market entry campaignFull-funnel B2B SaaS strategy

Task

A B2B AI company specializing in waste management needed a comprehensive marketing strategy to enter a new market, targeting enterprise clients and investors.

What we did

Created a full-funnel B2B SaaS marketing strategy (strategy, PR, SEO, paid ads, email automation, design)
Executed an integrated campaign to build brand authority and generate qualified leads

GOOGLE ADSPPC

Real estate investment

£58–60 average lead cost7.2% CTR

Task

A real estate investment company needed to attract German-speaking buyers for properties in Northern Cyprus through Google Ads, overcoming high competition and limited budget.

What we did